Generational Housing: Myth or Mastery is an easy, informative read, and a must for anyone serious about a career in real estate sales. Read it, study it, and read it again. In the age of the Internet and Information, it is still vital to “know your customer.”

Saul Klein, Pres/CEO, InternetCrusade

"Generational Housing" is a college-level real estate marketing course wrapped up in a quick-reading 149 pages. It is insightful in its division of America's generations into attitudes and preferences. It goes into detail on marketing approaches that are likely to be successful to various age groups based on life experiences and influences. But this is not just another sales guru how-to-get-their-money book that serves neither the consumer nor, ultimately, the professional.

"Generational Housing" reminds the true real estate professional that understanding the client's needs must come first. Anyone working with older generations and helping them make housing decisions should have their book on their desk.

Frank Cook, Editor
Real Estate Intelligence Report

Home buyers and home sellers are no longer a single dimensional group but a complex melting pot of many different generations. It is imperative that brokers and agents read this book to fully master these different generational needs, wants and desires if they wish to succeed in the future."

Stefan  Swanepoel, Best Selling Author and CEO of RealtyU Group

More Testimonials

After reading the 2009 Swaneopoel Trends Report you will make better decisions with:

• How the changes in E & O insurance could cost your life's savings
• Maximize Web 2.0 to position yourself for business in a down market
• How to leverage Green initiatives to satisfy demanding customers
• Unparalleled insight into new foreign business models expanding globally and into the US and how it will impact your business
• How to use Social Media more effectively to expand your business and capture your market before your competitors