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What the Experts Say...

"Generational Housing" is a college-level real estate marketing course wrapped up in a quick-reading 149 pages.

It is insightful in its division of America's generations into attitudes and preferences. It goes into detail on marketing approaches that are likely to be successful to various age groups based on life experiences and influences. But this is not just another sales guru how-to-get-their-money book that serves neither the consumer nor, ultimately, the professional.

"Generational Housing" reminds the true real estate professional that understanding the client's needs must come first.

Frank Cook, Editor
Real Estate Intelligence Report



Home buyers and home sellers are no longer a single dimensional group but a complex melting pot of many different generations.

It is imperative that brokers and agents read this book to fully master these different generational needs, wants and desires if they wish to succeed in the future."

Stefan Swanepoel, Best Selling Author and CEO of RealtyU Group

More Testimonials

FUN QUIZZES

Test your knowledge of pop culture that has affected various generations. Have fun and then email us with your memories to share.

 

Boomer Quiz

Generational Quiz

Gen X Quiz

History Quiz

Older Than Dirt

Silents Quiz

 

 

 

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